Project Spotlight: SIGMA Companies International (SCI)
Introduction
As a $500 million global company, SCI needed a B2B website that reflected its stature in the marketplace. ABR designed a website that conveyed SCI’s position while also telling the story of the Company’s 40-year history and its steady, continued growth.
SCI started in 1985 as SIGMA Corporation, a New Jersey-based company with innovative ideas for supplying the waterworks industry. Since, then, it has grown to encompass its original—but hugely expanded--waterworks division, as well as a $60M OEM unit, and SIGMA Polymer Enclosures (SPE), a national supplier to the growing automated metering sector.
Prior to the development of the SCI site, the individual units operated their own sites, but there was no overarching place to showcase the portfolio of companies and demonstrate the size, scope, and reach of this global corporation.
Despite the complexity of the project, our approach was simple—we listened to the stakeholders as they told their stories and gained an understanding of the purpose, goals, and mission of the SCI website. This new site was intended to function as a unifier, an umbrella, for SCI’s holdings and to direct visitors to the appropriate sites within the corporation.
We reviewed all of the branding materials, and made sure that we conformed to all logo, font, color and usage guidelines. ABR is rigorous in our adherence to brand integrity and corporate protocols.
Andrea Rona, Founder of ABR Creative, explains:
““The SCI site had to reflect the branding of a serious, international, global corporation. We wanted to present a fresh, crisp look and avoid ‘boring’ but there was nothing fanciful or playful about the concept. We were able to integrate movement, video, graphics, varied fonts, and colors that brought visual interest without frivolity.””
We set up a framework that allowed space for a brief overview of each division, with sufficient information for visitors to understand the structure, size, and diversity of SCI and the individuality of each unit operating under the global footprint. Then we created clear navigation and links to the individual sites.
Part of our process involved selecting images that reflect SCI’s global reach, but also conveyed the individualized, customer-centered mission that infuses every part of the company. Using personal photos of employees, the leadership team, and both still images and video of teams in action manufacturing the products demonstrated SCI’s value proposition in a clear, personal, authentic way.
We integrated sharp copy that highlights important aspects of the SCI’s identity; for example, over 50% of the workforce has remained with the company for over 10 years. This suggests a high level of loyalty and significant employee expertise, a valued asset in any organization, so the figure was placed prominently on the homepage for emphasis.
We also designed the site to allow for change and growth. Just as it has done over its 40-year history, SCI may choose to expand and diversify; this site accommodates potential acquisitions, changes in the company’s portfolio, and other alterations that may be planned in the future.
Let’s Get Started on your redesign! ABR Creative has worked with many B2Bs; we can help yours put your best digital foot forward.
Just in case you missed our past blog posts…
