Keeping your B2B website updated: it’s a must!
What do disco, perms, tamagachis, and text-heavy websites have in common? They are all trends that have come and gone!
Website design trends change over time just like fashion, décor, food, and music. Failing to update can make your business look stale and old fashioned, and if neglected, can also cause structural and technological problems such as security breaches and outages. Do you really want the website equivalent of a leisure suit, a rotary phone, a bouffant hairdo, or an orange shag rug?
An updated website is of particular importance for B2Bs. Because many B2Bs operate largely online, a website will be a potential client’s first impression. A website functions as a company’s digital front door. For that reason, it is essential to make the most of it and encourage clients to come on in!
Beyond conveying a fresh, modern image that prizes innovation, an updated website delivers clear benefits that are essential to your business:
SEO—the almighty Search Engine Optimization, the holy grail of digital presence, is boosted organically with regular additions of new content. A regularly updated, easy to navigate and mobile-friendly website, all support SEO, and these are essential elements of a redesign.
Improved performance—when websites are updated regularly, the technology is also updated. Outdated plug-ins can break down, causing problems from security to functionality. Updating technology also increases page loading speed, can lower bounce rate, and improve google ranking.
Simple navigation—if visitors do not understand how to navigate the site they will exit immediately. Clear, intuitive navigation ensures that visitors will enter the site and engage.
Builds trust and a relationship with your audience—when customers visit the site, they are seeking information; if it provides reliable resources, they will stick around, come back, and maybe even share.
Heightened security – Updated websites utilize the latest security; this can help protect you and your customers from hacks and breaches.
Marketing—a professional website is a valuable communication tool. It conveys a positive image, and enables you to tell the story of your company effectively and advance your brand.
Social Media Integration—social media has become an essential part of most business’s marketing strategy. Ensuring streamlined integration and directing followers to a fresh, clean, updated website is a great way to capture and retain customers.
Simplifying content management—remember the days when you had to bring your web developer in for an hour to add the name and photo of a new employee to your site? Thankfully, those days are long gone. Most platforms now have user friendly content management systems that can be updated easily and efficiently.
Improved lead generation—with the right calls to action, your website can convert visitors into viable prospects.
If your website is making your company look like the Betamax, typewriter, or Fax machine of your industry, it’s definitely time for an update. We can help. We meet, ask questions, and help you to craft your story.
Contact ABR Creative today, and let’s talk.
